RATLIFF is an artist as well as a model, defined by his determination and strength of spirit, he has continued to make music over the years eventually finding his way into RUMR Records. He is Minnesota-based and can often be found doing live performances or photo shoots in the city of Minneapolis. He has teamed up with many different artists and visionaries in his state in order to bring crystal clear songs and visuals to the forefront of his journey. His most recent releases Crossroads and CR2 are his entrance into creating non-commercial music for the love of doing so. RATLIFF's views and values stand out within his lyrics, the pursuit of money and a better quality of life without sacrificing or giving up on the things we want to accomplish or experience while we are here, the difficulties, joys, and purpose of relationships and where they lead us, and the motivation that having a strong team can provide while attempting to reach the goals we set for ourselves. RATLIFF's story is one that has been in the making for many years, but is now unfolding before us, as is true for many of the artists within RUMR Records.